The Melting Pot Takes a Dip Into Social Media

In such a fast-paced society, it is hard to keep up with all of the changing and developing technologies... especially if you are a business. The economy has taken a toll on so many companies. Oftentimes, the focus is on staying afloat, saving jobs and improving bottom lines instead of staying ahead of the curve by amending business models and coming up with new ways to market companies while creating growth.

I am so proud to be on board with a company that understands the value of capitalizing on new ways of marketing to stimulate growth and embraces the social realm as a viable option to gain customer loyalty that will eventually translate into sales.

According to a study done by Cone Business, 60 percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interact more than once per week. So, as you can see, this realm must be taken into consideration as a growth strategy.

My name is Sandy D'Elosua, and I was recently brought on board as the national director of public relations and social media for The Melting Pot Restaurants Inc.

We are launching a complete social media platform in December that will provide instructions and guidelines for franchisees nationwide. Every location will be allowed to maintain local Twitter and Facebook accounts to communicate directly with guests. The corporate headquarters, based in Tampa, Fla., will manage national Twitter and Facebook accounts on behalf of the brand.

We are also launching a YouTube channel, Ning community, Flickr account, LinkedIn profile, Delicious site, etc. Details on these media are coming soon.

I'm really excited to be part of this team and look forward to establishing a national word of mouth presence in the months to come!

SD

Follow me on Twitter: @SocialDipper and @TheMeltingPot
Become a fan on Facebook: www.facebook.com/themeltingpotrestaurants