The use of social media for business purposes rages on as a hot debate over investment vs. return. I believe over the coming year, this brand - The Melting Pot Restaurants Inc. - could see a major return on social media investment if everything is executed properly.
Our brand lives by the Perfect Night Out - the perfect date night/dining experience. We encourage interaction, dialogue, quality time, communication between loved ones and friends... but up until a few months ago, our brand failed to carry this beyond the dining experience.
The team recognized a huge missing component - how social media could really reshape our brand and the way we operate - translating into more awareness, interaction and sales. Going into 2010, we are on the brink of embracing the world of social media and everything it has to offer.
One of the major tools in our arsenal is Twitter - opening us up to fans and foes alike who are talking about us and sharing experiences, feedback, recipes and everything fondue. With hundreds of Tweeps chatting about us every day, Twitter allows us to reconnect with our fan base, answer questions, provide recommendations, obtain feedback from a guest's experience and so much more. It has become an invaluable tool as we look for new and exciting ways to engage with our guests.
Are you experiencing the benefits of having Twitter as part of your social media platform? Please holler back with feedback!
SD
@TheMeltingPot
@SocialDipper
Wednesday, November 18, 2009
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As a guy who is very much into social media, I commend you and The Melting Pot team for recognizing the importance of incorporating listening and engagement tools such as twitter to monitor what your fans/evangelists (foes?) are saying. I've never been to The Melting Pot, but it sounds like you have quite the following. I'd be happy to discuss with you how Blue Sky Factory has used social media in 2009 as well as our plans for 2010 and forward.
ReplyDeleteHowever, while my title is Director of Community, my true passion and background is in email marketing. Unless I missed something, I did not see anywhere on your site to subscribe for email. Does The Melting Pot have an email marketing program? I ask because sometimes companies jump all over the shiny new tools (read: Twitter) before getting their email program in place. Email still have the highest (proven, measurable) ROI of any online channel. I'd love to chat more about this.
Finally, I noticed from your Blogger profile that you are based in Tampa. If that is accurate, will you be attending the Social Fresh Tampa even in February (http://socialfresh.com/tampa/)? A friend and super smart guy, Jason Keath (@jakrose on Twitter) has organized this killer event. I'll be speaking on a panel there, likely on Community Engagement, and would love to connect face to face. I'd be happy to introduce you to Jason as well. Just let me know!
Again, very happy to hear that you are dipping into (pun intended) social media in 2010.
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow