Thursday, February 4, 2010

The Melting Pot Celebrates National Chocolate Fondue Day by Offering a Chance to Win Free Fondue For a Year!

Yes, you read that correctly! There’s actually a National Chocolate Fondue Day and it’s coming up tomorrow Feb. 5. This year, The Melting Pot will be utilizing social media to make National Chocolate Fondue Day synonymous with The Melting Pot. Our No. 1 seller is the Flaming Turtle chocolate fondue. Starting tomorrow, Feb. 5, The Melting Pot will be launching a contest via Facebook and Twitter, where consumers are invited to become a fan of our national Facebook fan page. Upon doing so, fans will be able to take part in our “Fondue Fanatic Friday Faceoff” contest for a chance to win free fondue for a year! The prize is valued at $1,200 (12 $100 Melting Pot Gift Cards).

On a side note… As a proud New Yorker, I was happy to learn that Chocolate Fondue officially has its roots in New York City at the Chalet Suisse (It has since closed) back in the mid to late 60’s (approx. 1966). Right next door to the restaurant was the Swiss Center, which housed the Swiss National Tourist Office. Beverly Allen, a New York publicity agent, was trying to promote a new Swiss chocolate product called Toblerone. The SNTO and Allen wanted to bring Toblerone to the United States with the hopes of making the product a huge hit. Allen brought the chocolate product to the head chef at Chalet Swiss, Konrad Egli. Konrad (also known as Konni) came up with a brilliant use for it as chocolate fondue. This Swiss really thought they were crazy when the idea was presented. However, the new creation was a big success and has since spread around the world as a popular fondue dessert.

What a way to learn about Chocolate Fondue!

Happy Dipping!

Misa aka Bashful Dipper

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